Todd Heimbecker

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Tim Hortons is set to kick off its highly anticipated Smile Cookie campaign on April 29, running through May 5, 2024. During this week-long charitable initiative, 100 per cent of the proceeds from each Smile Cookie sold will be generously donated to support local charities and community groups across the nation.

Axel Schwan, President of Tim Hortons, expressed excitement about the campaign’s return, highlighting its profound impact on communities. “Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members, and guests because of the amazing impact we can make together – while enjoying some delicious cookies,” said Schwan.

Last year, the Smile Cookie campaign shattered records by raising an impressive $19.7 million. Building on this success, Tim Hortons aims to rally guests once again to support over 600 carefully selected charities and community groups. These organizations, ranging from local hospitals to food banks and schools, play vital roles in enhancing community well-being.

Originally launched in 1996 by local Tim Hortons restaurant owners in Hamilton, the Smile Cookie campaign initially raised funds for the Hamilton Children’s Hospital. Since its inception, the initiative has grown significantly, raising over $111 million in total across Canada and the United States for various charitable causes.

Guests eager to support their local charities can do so by purchasing Smile Cookies or by opting for one of four adorable Smile Cookie personality pins: Loopy, Bugsy, Starry, and Squirmy. Whether visiting a Tim Hortons location, ordering through the mobile app for delivery, or placing bulk orders using the provided form, patrons have multiple avenues to participate in the campaign.

For those interested in learning more about the local charities and community groups benefiting from Tim Hortons’ annual Smile Cookie campaign, a comprehensive list is available at timhortons.ca/smile-cookie. With each cookie purchase, guests not only indulge in a sweet treat but also contribute to the betterment of their communities.

Image via Tim Hortons

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